Freddie Fender Verified Attorney
Ross A. Jurewitz
Personal Injury
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Freddie's Review
Ross Jurewitz Has a Warning About Personal-Injury Law: Never Let the Client Become a Number
Ross Jurewitz has a warning about his own profession: personal-injury lawyers can become cynical and begin seeing clients as a means to an end. His answer is simple enough to fit in one sentence—the client is still a person, with a family, personal goals, and a life that existed before the accident. That idea, more than any verdict amount, explains the firm he built.
Jurewitz and his wife, attorney Lee Jurewitz, started the current practice in 2007. It has grown into an eight-lawyer operation with offices in California and Florida, but its design remains deliberately personal. Clients work with a dedicated attorney, receive information about the opponent and the direction of their case, and are told the truth even when the news is difficult. Technology helps the team coordinate and communicate; it is not used to turn people into file numbers.
The human approach does not mean avoiding a fight. In one fatal trucking case, a tractor-trailer crossed every lane of opposing traffic and struck a car carrying a mother and her adult daughter. Both were killed. The insurer offered their families $6 million. The firm filed suit, established the trucking company’s responsibility, and secured $19.15 million. No amount could repair the loss, but continuing beyond the insurer’s offer demonstrated what it means to treat a family’s story as more than a calculation.
That combination of personal attention and litigation readiness defines Jurewitz’s role as chief executive officer and lead trial counsel. The firm prepares cases for court instead of treating a quick settlement as the automatic destination. He has tried and arbitrated injury matters and now coaches other law firms on delivering a better client experience. The pairing is revealing: he treats courtroom preparation and client service as parts of the same job.
His public work follows the same instinct. Jurewitz wrote two consumer books explaining how accident victims and injured motorcyclists can avoid mistakes that damage their claims. He has appeared on San Diego television to translate complicated questions involving insurance coverage, dangerous roads, motorcycle rules, impaired driving, wrongful-death liability, and football-related brain trauma. Even his earlier legal scholarship had unusual staying power: a Title IX article he published in 2000 was cited more than two decades later in a brief filed with the United States Supreme Court.
The practice has grown without losing external credibility. Super Lawyers has selected him every year from 2016 through 2026. The Downtown San Diego office holds a 4.8-star Google rating across 461 reviews, and the firm has maintained an A+ Better Business Bureau rating since 2011. Its Take Charge of Tomorrow Scholarship has also supported students pursuing higher education since 2016.
Most injured people cannot independently determine what their case is worth. They can, however, recognize the fear of being processed, rushed, or forgotten. Jurewitz’s distinction is not a promise that every case will produce an extraordinary result. It is a practice designed around remembering the person inside the claim—and being prepared to keep working when an insurance company’s answer does not account for everything that person has lost.
That combination of experience, reputation, verified professional standing, and public credibility is why Ross A. Jurewitz was included on FreddieFender.com.
Credentials
- Bachelor of Arts in Political Science, University of California, San Diego, 1997.
- Minor in Law and Society, University of California, San Diego, 1997.
- Juris Doctor, American University Washington College of Law, 2000.
- Admitted to practice in Florida.
- Eligible to practice in Texas.
- Admitted to practice in the District of Columbia.
- Admitted to the United States District Court for the Southern District of California.
- Admitted to the United States District Court for the Northern District of California.
- Admitted to the United States District Court for the Middle District of Florida.
- Admitted to the United States District Court for the Southern District of Florida.
- Member, Consumer Attorneys of San Diego.
- Member, Consumer Attorneys of California.
- Member, American Association for Justice.
- Member, American Bar Association.
- Member, Multi-Million Dollar Advocates Forum.
Career Highlights / Proven Experience
Career Highlights
- Firm Founder and Chief Executive Officer: Founded Jurewitz Law Group in 2007 and leads an eight-lawyer team serving injury clients through offices in Downtown San Diego, Mission Valley, Carlsbad, and Tampa.
- More Than 25 Years Representing Injured People: Has focused his career on personal-injury litigation involving automobile, commercial-truck, motorcycle, pedestrian, dangerous-property, defective-product, child-injury, brain-injury, wrongful-death, and mass-tort claims.
- Lead Trial Counsel and Law-Firm Coach: Serves as the firm’s lead trial counsel and has tried or arbitrated numerous injury cases. He also works as a consultant and coach to other law firms on client service and practice development.
- Trial-Ready Case Strategy: Built the firm around preparing matters as though they may proceed to trial instead of accepting quick, discounted insurance offers simply to close a file. That approach is reflected in cases where litigation produced results substantially above the insurer’s earlier position.
- Published Consumer Author: Wrote The Ten Biggest Mistakes That Can Destroy Your California Accident Case and The Ultimate California Motorcycle Accident Book: How to Protect Yourself from Day One. He has also produced practical guides addressing insurance coverage, accident claims, medical bills, property damage, choosing an attorney, and the personal-injury litigation process.
- Published Legal Scholar: Authored “Playing at Even Strength: Reforming Title IX Enforcement in Intercollegiate Athletics,” a substantial article published in the American University Journal of Gender, Social Policy & the Law in 2000. The article has continued to appear in legal scholarship and was cited in a 2022 amicus brief filed with the United States Supreme Court.
- Television Legal Commentator: Has appeared on KUSI, ABC 10News, CBS 8, Fox 5, NBC 7, KGTV, and Union-Tribune television to explain subjects including traumatic brain injuries in football, dangerous road and sidewalk conditions, motorcycle lane-sharing rules, illegal street racing, insurance coverage, impaired driving, boating safety, and wrongful-death liability.
- National Professional Visibility: Selected for the 2012 Newsweek Leaders in Auto Accident Law Showcase and the 2013 TIME Leaders in Personal Injury Law Showcase. Jurewitz Law Group also received a 2015 Litigator Award.
- Sustained Super Lawyers Recognition: Selected to Super Lawyers annually from 2016 through 2026 for his personal-injury work.
- Professional and Business Leadership Recognition: Recognized through the San Diego Business Journal’s Best of the Bar and Most Admired CEO finalist programs. Under his leadership, the firm was also named a 2025 San Diego Magazine Readers’ Pick for both Law Firm and Litigation Law.
- Longstanding Business Accreditation: Jurewitz Law Group has maintained Better Business Bureau accreditation and an A+ rating since 2011.
- Community and Student Support: The firm’s Take Charge of Tomorrow Scholarship has supported students since 2016 and currently provides awards to students in San Diego and Tampa. Jurewitz has also led participation in the Susan G. Komen Race for the Cure, the Brain Injury Association of California’s Walk for Thought, and a Surfrider Foundation beach cleanup.
Proven Experience
- More Than $250 Million Recovered: Under Jurewitz’s leadership, the firm has recovered more than $250 million for injured clients and families through negotiated settlements, litigation, jury verdicts, and policy-limit recoveries.
- $19 Million Fatal Tractor-Trailer Settlement: A tractor-trailer crossed every lane of opposing traffic on State Route 125 and struck a vehicle carrying a mother and her adult daughter, killing both women. The firm filed suit for their families, established the trucking company’s responsibility, and secured a recovery exceeding three times the insurer’s earlier $6 million offer.
- $1.8 Million Trucking-Accident Settlement: The firm obtained a seven-figure settlement in a separate commercial-trucking matter, further demonstrating substantial experience investigating and resolving serious truck-collision claims.
- $1.5 Million Dangerous-Property Settlement: Secured a seven-figure recovery in a premises-liability matter involving an unsafe property condition.
- $1.1 Million Pedestrian-Collision Settlement: Obtained a seven-figure recovery for a pedestrian struck by a motor vehicle.
- 1 Million Motorcycle Jury Verdict: Represented a 38-year-old motorcyclist struck when an SUV driver attempted an illegal left turn against a red arrow. After the driver disputed the account and the defense challenged the need for future care, the case proceeded through a four-day trial and produced a seven-figure verdict.
- $1 Million Child-Vision-Injury Settlement: Under Jurewitz’s leadership, the firm obtained a policy-limits settlement for a child whose vision was damaged at a jiu-jitsu studio.
- $550,000 Amphibious Tour-Bus Wrongful-Death Settlement: Represented the parents of a woman killed after she was struck by an amphibious tour bus while visiting San Diego with her family. The claim settled following mediation for more than twice the insurer’s earlier $225,000 offer.
- $250,000 Health-Club Fall Settlement: Represented a man with a below-the-knee amputation who tripped over a raised locker-room mat and suffered a severely shattered shoulder requiring three surgeries. The health club relied on an assumption-of-risk provision in its membership agreement, but the firm continued through two mediations, secured compensation, and negotiated reductions of the client’s medical liens.
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